Peter Krieg founded 7 Iron Consulting to offer his world-class marketing and market research expertise in highly personalized engagements. In a career of 40+ years Peter has held leadership positions at three premier marketing consulting and research firms.
Most recently, Peter led the Marketing Intelligence Practice at Isobar, a global digital marketing agency. His group of 50 professionals developed business and brand strategies which guided the digital strategies and technology transformations developed by the Isobar Agency for its blue chip clients.
Prior to Isobar Peter was the CEO of Copernicus: The Marketing Investment Strategy Group, a firm he founded in 1993. Copernicus was regarded as the preeminent firm for marketing segmentation research, conducting 500+ projects during his tenure, for both B2C and B2B clients. Many of these firms relied on Copernicus, then, for their brand positioning, product and pricing strategies, areas where the firm had a range of proprietary models and research approaches.
Peter worked at Yankelovich/Yankelovich Partners for 13 years, holding various positions including, ultimately, Executive Vice President. In this capacity, he managed the firm’s European operation, headquartered in London, England, and an international network of affiliate research agencies.
Peter is known as an engaging speaker and has given many speeches at conferences in the U.S., Europe and Latin America and has written numerous articles in marketing and advertising trade magazines. The topics have included segmentation/targeting, brand positioning strategy, advertising effectiveness, and product/pricing optimization.
Peter is a member of the prestigious Market Research Council, a by-invitation-only organization. Past members included George Gallup, Arthur Nielsen, and David Ogilvy.
He is the co-author of three books: Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press, 2000), Market New Products Successfully (Lexington Books, 2006), and Your Gut is Not Smarter than Your Head (Wiley, 2007).
He is a graduate of the University of Notre Dame, with additional studies at the University of Innsbruck. Peter resides in Weston, CT, with his wife of 43 years. His handicap is 19 (he took his job too seriously).