FOCUSED RESEARCH

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Focused Research

We manage, moderate, and analyze qualitative research, including focus groups and in-depth interviews, for B2B businesses as well as consumer. 

Specific skills/competencies:

  • Positioning Strategy:  from development of positioning candidates through testing and optimization

  • Creative Strategy:  assessment of agency ideas/concepts.

  • New product Development: help defining client ideas and feature options, evaluation and “co-creation” in the research.

  • Emotion Science: Peter is trained in MindSight Motivational Profiling, an industry-leading neuroscience developed by Isobar Marketing Intelligence.