We manage, moderate, and analyze qualitative research, including focus groups and in-depth interviews, for B2B businesses as well as consumer.
Positioning Strategy: from development of positioning candidates through testing and optimization
Creative Strategy: assessment of agency ideas/concepts.
New product Development: help defining client ideas and feature options, evaluation and “co-creation” in the research.
Emotion Science: Peter is trained in MindSight Motivational Profiling, an industry-leading neuroscience developed by Isobar Marketing Intelligence.