top of page
FOCUSED RESEARCH



ball in rough

1/4
Focused Research
We manage, moderate, and analyze qualitative research, including focus groups and in-depth interviews, for B2B businesses as well as consumer.
Specific skills/competencies:
-
Positioning Strategy: from development of positioning candidates through testing and optimization
-
Creative Strategy: assessment of agency ideas/concepts.
-
New product Development: help defining client ideas and feature options, evaluation and “co-creation” in the research.
-
Emotion Science: Peter is trained in MindSight Motivational Profiling, an industry-leading neuroscience developed by Isobar Marketing Intelligence.
bottom of page