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SITUATION ANALYSIS




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Situation Analysis
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As John Wannamaker famously said, "Only half of my advertising is working. I only wish I knew which half."
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I have examined the marketing and business files of hundreds of companies. My assessment checklist:
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What is their Targeting Strategy? Positioning? Product/service features? Pricing? Media/channels? Sales/CRM?
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How did they make those decisions?
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What data exists that supports that strategy?
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Based on such an assessment I will outline a roadmap to performance improvement, identifying those areas where improvements will have the greatest ROI and the roadmap to follow going forward.
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