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Situation Analysis

  • As John Wannamaker famously said, "Only half of my advertising is working. I only wish I knew which half."

  • I have examined the marketing and business files of hundreds of companies.  My assessment checklist:

    • What is their Targeting Strategy? Positioning? Product/service features? Pricing? Media/channels? Sales/CRM?

    • How did they make those decisions? 

    • What data exists that supports that strategy?

  • Based on such an assessment I will outline a roadmap to performance improvement, identifying those areas where improvements will have the greatest ROI and the roadmap to follow going forward.

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